Why was my bid unsuccessful?
Item sold for less and was included in the e-bay global shipping program
Please advise.

Hello Graham,
Thank you for your question about an auction you did not win. On your Completed Snipes tab on our site, hover the mouse over the red "see error" text. It gives the reason you did not win, which in this case was: "The seller does not ship to your country."
Please let us know if you have any other questions; we are happy to help.

The Item was enrolled in in the ebay global shipping program.

That is the error message that eBay returned.